I am an advertiser with more than 15 years of international experience, specializing in web design, UX/UI, and digital media. I have frequently served as the lead designer on projects for major brands such as McDonald’s, Mountain Dew, SABMiller-Bavaria, and the Ministry of Industry, Commerce, and Tourism of Spain, among others.

I graduated in Advertising in 2002 from El Instituto de Artes, one of the most prestigious universities for advertising in Colombia. During the last semesters of my degree, I developed a strong interest in the internet and digital media. I have extensive experience in transmedia campaigns and have always sought the best ways to communicate while prioritizing usability and user experience.

I have worked for multinational companies such as Tribal DDB Colombia-Miami, DDB Colombia, McCann, Euro RSCG (Havas Worldwide), among others. Additionally, I founded my own communication company in Colombia, sie7e24 studios, a brand under which I still offer my services as a freelancer.

Most of my career has been based in Colombia, and for the last 10 years, I have been living in Europe (Spain).

In addition to being a design enthusiast, I am passionate about photography, illustration, drawing, watercolor painting, and sculpture.

I hope you like my work! 💚